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Home › About Us

Not just a brand. A better state of mind.

Our Mission: Spreading Optimism

Imagine the ripple effect of a simple, uplifting message: one person tells seven. Those seven tell seven more. Positive vibrations bring positive results. 

For creators Dan and Nancy, spreading a message of hope began within their family with a daily reminder: Best Days Are Ahead. Dan starts each day by texting these four words to each of their seven children.

What started as a text message is catching on. How will they impact your story? Whether you make it a mantra, a motto, or a simple reminder, spread inspiration and joy with Best Days Are Ahead gear.

Subscribe to spreading cheerful vibes. Share your Best Days Are Ahead stories and photos, and use the hashtag #BestDaysAreAhead


Best Days Are Ahead

Meet Riley:

Wonder pup, eternal optimist, and Best Days Are Ahead mascot.

Interests: Walks on the beach & digging in the sand

Motto: Every dog’s best days are ahead 


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Our Mission

Spreading Optimism

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